Home › Promotional Gifts › Collar Pin › Oreo Custom Enamel Pins
Oreo Custom Enamel Pins — Product Launch Giveaway Pins
Soft Enamel • Vibrant Colour Fill • Polished Metal Finish
Price per piece
RM4.00
MOQ: 500 pieces per design
Volume Discounts: Available for 1,000+, 3,000+, and 5,000+ pieces
The Project — Oreo Product Launch Campaign
When Oreo planned a product launch event in Malaysia, they needed a promotional giveaway that would create buzz, encourage social sharing, and give attendees something memorable to take home. The answer? A set of custom enamel pins featuring iconic Oreo branding elements — the “Twist”, “Lick”, “Dunk”, and “Oreo” wordmarks — produced by Aquaholic Gifts.
Each pin was crafted using soft enamel fill on a zinc alloy metal base with gold-plated edges. The vibrant blue and white brand colours were reproduced faithfully using Pantone colour matching, ensuring every pin looked and felt premium. The set was designed as a collectible — encouraging event attendees to engage with the brand through a “collect all four” mechanic.
Handed out at the launch venue and included in media kits, these pins quickly became one of the most talked-about giveaways of the event. Attendees pinned them on lanyards, tote bags, and shirts — turning every guest into a walking ambassador for the brand.
Why Custom Enamel Pins Work as Event Giveaways
Instant Brand Visibility
Unlike flyers or brochures that end up in the bin, enamel pins get worn immediately. Every attendee who pins one on becomes a mobile billboard for your brand — at the event and well beyond it.
People Actually Keep Them
Enamel pins are collectible, tactile, and attractive. They don’t get thrown away — they get pinned on bags, displayed on cork boards, and shared on social media. Your brand stays visible for months or even years.
Social Media Worthy
A well-designed set of collectible pins practically begs to be photographed and posted. The “collect them all” mechanic creates organic engagement that extends your event’s reach far beyond the venue.
Affordable at Scale
Starting from RM4.00 per piece for orders of 500+, custom enamel pins deliver a premium look and feel without a premium budget. Ideal for large events, exhibitions, and nationwide campaigns.
Ideal For
🎉
Product Launches
Create buzz with branded collectible pins. Perfect for FMCG brands, tech launches, and retail activations across Malaysia.
🎪
Events & Trade Shows
Draw visitors to your booth and give them something worth keeping. Enamel pins outperform flyers, pens, and paper giveaways every time.
🏢
Corporate Branding & Gifts
Impress clients and partners with a premium branded pin. Ideal for company milestones, year-end appreciation gifts, and welcome kits.
🚀
Brand Activations & Roadshows
Encourage engagement with “collect them all” mechanics. Each pin design drives repeat interaction with your brand.
What Made This Project Special
The Oreo product launch campaign wasn’t just about producing pins — it was about creating a collectible experience that reinforced the brand’s playful identity. Each pin in the set represented a step in the iconic Oreo ritual: Twist, Lick, Dunk. Combined with the Oreo logo pin and a cookie-shaped pin, the complete set told a story that every attendee immediately recognised and connected with.
The blue and white colour palette was matched precisely using Pantone references, and the gold-plated metal edges gave each pin a premium, jewellery-like quality. The pins were small enough to fit in a pocket but striking enough to stand out on a lanyard or tote bag — exactly what you want from a product launch giveaway.
For Oreo, the pins served a dual purpose: as a memorable keepsake for event attendees, and as a social media catalyst. Guests who collected the full set were encouraged to share photos online, generating organic reach that extended the campaign well beyond the event itself. This is the power of a well-executed custom pin — it turns your audience into ambassadors.
Product Specifications
| Material | Zinc alloy (die-cast metal) |
| Enamel Type | Soft enamel fill (textured, dimensional finish) |
| Plating | Gold, silver, nickel, black nickel, or antique finish |
| Size | 25–50mm (custom sizes available) |
| Backing | Butterfly clutch, rubber clutch, magnetic, or safety pin |
| Colour Matching | Pantone PMS colour matching available |
| MOQ | 500 pieces per design |
| Production | 7–14 working days after approval |
| Price | From RM4.00/pc (500+ pieces) |
How to Order
Send Your Design
Share your artwork, event branding, or even a rough concept. We accept AI, PDF, PNG (300dpi+), and CDR files.
Get Free Mockup
Our design team creates a digital mockup within 24 hours so you can see exactly how your pins will look before production.
Approve & Pay
Once you’re happy with the mockup, confirm and make payment. Production begins immediately.
Receive & Distribute
Your pins arrive packaged and ready. Hand them out at events, stock your gift shop, or ship to clients nationwide.
Frequently Asked Questions
Can I order multiple pin designs in one order?
Yes. Many clients order a set of 3–5 different pin designs for a “collect them all” campaign, just like this Oreo example. The MOQ of 500 pieces applies per design.
How long does production take?
Standard production is 7–14 working days after mockup approval. If you have an upcoming event with a tight deadline, let us know — rush options may be available depending on order volume.
Can you match my exact brand colours?
Absolutely. We use Pantone PMS colour matching to ensure your pins match your brand guidelines precisely. Provide your Pantone codes and we’ll reproduce them faithfully.
What backing options are available?
We offer butterfly clutch (standard), rubber clutch, magnetic backing, safety pin, and adhesive backing. Butterfly clutch is the most popular for event giveaways as it’s secure and easy to attach.
Can you do custom shapes instead of standard rectangles?
Yes, custom shapes are our specialty. Your pin can be moulded to follow a logo outline, product silhouette, or any unique shape — just like the cookie-shaped Oreo pin in this project. A one-time mould charge applies for custom shapes.
Have a Product Launch or Event Coming Up?
Let us create custom enamel pins your audience will actually keep. Send your design and get a free mockup within 24 hours.