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Starbucks Custom Enamel Pins — Gift With Purchase Campaign Pins
Soft Enamel • Custom Mould Design • Polished Metal Finish
Price per piece
RM4.50
MOQ: 500 pieces per design
Volume Discounts: Available for 1,000+, 3,000+, and 5,000+ pieces
The Project — Starbucks Gift With Purchase Campaign
When Starbucks Malaysia launched a seasonal gift with purchase (GWP) promotion, they needed a premium collectible item that would excite loyal customers and drive repeat visits. Custom enamel collar pins were the perfect choice — small enough to include with every qualifying purchase, yet distinctive and collectible enough to become a talking point among coffee lovers across Malaysia.
Each pin was crafted from die-cast zinc alloy with soft enamel fill, featuring the iconic Starbucks siren and seasonal artwork. The polished nickel plating gave every piece a premium weight and finish that matched Starbucks’ brand standards. With Pantone-matched colours and butterfly clutch backings, every detail was designed to feel like a genuine brand collectible rather than a throwaway freebie.
The campaign ran across multiple outlets nationwide, with customers actively collecting different pin designs throughout the promotional period. The result was a measurable uplift in average transaction value as customers added items to qualify for the gift, proving that a well-designed GWP pin can directly impact sales performance.
Why Custom Enamel Pins Work as Gift With Purchase Items
High Perceived Value, Low Unit Cost
Custom enamel pins look and feel premium, yet cost as little as RM4.50 per piece at scale. Customers perceive far more value than the actual cost, making them one of the most cost-effective GWP items available for Malaysian campaigns.
Collectible Appeal Drives Repeat Visits
When you release multiple pin designs in a series, customers return again and again to complete their collection. This collectibility factor directly increases visit frequency and average spend per transaction during the promotional window.
Wearable Brand Visibility
Unlike paper vouchers or discount cards, enamel pins are proudly worn on bags, lanyards, and jackets. Every pin becomes a miniature billboard, generating organic brand impressions long after the campaign ends.
Compact & Easy to Distribute
Pins are lightweight, take up minimal counter space, and require no special storage. Staff can hand them out at point of sale in seconds, making them operationally simple for multi-outlet rollouts across Malaysia.
Ideal For
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Gift With Purchase Campaigns
Reward customers who hit a minimum spend threshold with a collectible branded pin. Proven to increase basket size across F&B, retail, and lifestyle brands in Malaysia.
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Loyalty & Rewards Programmes
Add enamel pins as redeemable rewards in your loyalty programme. Members love collecting limited-edition designs that mark their membership tier or milestones.
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Seasonal & Festive Promotions
Create limited-edition pin sets for Hari Raya, Chinese New Year, Merdeka, or Christmas campaigns. Seasonal urgency combined with collectibility drives strong promotional engagement.
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Retail & Franchise Store Openings
Commemorate new store launches with exclusive opening-day pins. First-day customers receive a limited-edition collectible, creating buzz and encouraging foot traffic.
What Made This Project Special
The Starbucks GWP pin project stood out because of the attention to brand fidelity. Every colour was matched precisely to Starbucks’ brand palette using Pantone references, and the mould was custom-cut to capture fine details like the siren’s crown and the surrounding star pattern. The result was a miniature piece of brand art that felt authentically Starbucks in every way.
Quality control was critical for a brand of this stature. Each batch underwent multi-stage inspection — checking enamel fill consistency, plating uniformity, and clutch mechanism reliability. Starbucks required that every single pin meet the same standard, whether it was handed out in a KL flagship store or a suburban drive-through outlet.
From a campaign perspective, the pins achieved exactly what Starbucks intended. Social media saw an organic spike in posts from customers showing off their pin collections, and store managers reported that the GWP promotion was one of the most talked-about activations that quarter. The combination of premium quality and collectible appeal turned a simple gift into a powerful sales driver.
Product Specifications
| Material | Die-cast zinc alloy |
| Fill Type | Soft enamel with raised metal borders |
| Plating | Polished nickel |
| Size | 25mm – 35mm (customisable) |
| Backing | Butterfly clutch (metal) |
| Colour Matching | Pantone PMS colour matching available |
| MOQ | 500 pieces per design |
| Production | 7 – 14 working days |
| Price | From RM4.50 per piece (500pcs), volume discounts for larger orders |
How to Order
Send Your Design
Share your logo, campaign artwork, or concept sketch. We accept AI, PDF, PNG (300dpi+), and CDR files.
Get Free Mockup
Our design team creates a digital mockup within 24 hours so you can see exactly how your GWP pin will look before production.
Approve & Pay
Once you’re happy with the mockup, confirm and make payment. Production begins immediately with progress updates.
Receive & Distribute
Your pins arrive individually poly-bagged and boxed, ready to distribute across your outlets. Nationwide delivery across Peninsular and East Malaysia.
Frequently Asked Questions
What is the minimum order for a gift with purchase enamel pin campaign?
Our minimum order quantity is 500 pieces per design. For multi-outlet GWP campaigns, most brands order between 2,000 and 10,000 pieces to ensure sufficient stock across all locations throughout the promotion period.
Can we create multiple pin designs for a collectible series?
Absolutely. Many of our GWP clients order 3 to 6 different designs per campaign. Each design has its own custom mould, and we can produce them simultaneously to ensure all variants are ready for your launch date.
How long does production take from approval to delivery?
Standard production is 7 to 14 working days after mockup approval and payment. For urgent GWP campaign timelines, we offer express production at 5 to 7 working days with a small surcharge. Nationwide delivery within Malaysia is included.
Can you match our exact brand colours?
Yes, we use Pantone PMS colour matching to ensure precise brand colour reproduction. Simply provide your brand guidelines or Pantone references and we will match them exactly in the enamel fill.
What packaging options are available for GWP distribution?
Standard packaging is individual poly bags, ideal for bulk store distribution. We also offer backing cards with custom printing, velvet pouches, and branded gift boxes for premium-tier campaigns. Packaging can be customised to match your campaign theme.
Launch Your GWP Pin Campaign Today
Free mockup within 24 hours • MOQ 500pcs • Nationwide delivery across Malaysia